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Use technology to make bricks and mortar work for you

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Use technology to make bricks and mortar work for youTechnology is the real driver for engaging customers in store, strengthening the role of bricks and mortar for retail sales.

The explosive use of smart-phones, tablets and social media has led to a more technology-savvy customer presenting the bricks and mortar retailer with a whole new opportunity to engage customers and drive sales whilst in-store.
With customers becoming comfortable interacting with a variety of screens and expecting a seamless customer experience across channels; bricks and mortar retailers can now offer a superior customer experience than their ecommerce competitors.

The conference is in central London, July 10th and the theme of the day is ‘Using technology to drive bricks and mortar sales, customer experience and range offer through in-store kiosk, tablet, digital signage, social media and smartphone engagement strategies’.

Attend this crucial, retailer-led, one day, low-cost event to find out how to:
•Build a business case for investing in in- store technology engagement
•Develop an in-store kiosk strategy that enhances customer experience and delivers ROI
•Understand how to effectively train your sales staff to engage customers with in-store technology
•Create a checklist of the crucial IT questions retailers should ask when building an in-store technology engagement strategy
•Understand how social media fits into your bricks and mortar strategy
•Evaluate how retailers should react to the explosion of consumers using their OWN mobile devices in store
•Improve profits and customer experience through engaging customers in tablet based assisted selling
•Make payment easy in the technology-enabled store environment
•Drive ROI and customer engagement from in-store digital signage
•Prepare to engage customers in-store over the next two years

Speakers and panellists include Tesco.com,  Marks and Spencer, McDonald’s Restaurants, Schuh, Vodafone Group, Carphone Warehouse, Harrods, The Co-operative Group, o2 UK Telefónica, White Stuff, Star Micronics, TBG Digital, eDigitalResearch.

This is not an expensive vendor sales pitch-led event requiring a number of days out of the office; it’s a one-day, low cost, retailer-focused conference. Interactivity has been maximised during the conference sessions with two interactive panel discussions, Q&A opportunities after every speech, an interview session and the use of our popular Twitter feed during the conference.

http://www.theretailbulletin.com/news/use_technology_to_make_bricks_and_mortar_work_for_you_05-06-12/

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Author: retailaccounting

CounterBooks is an online retail accounting management suite which is used by retailers across the world.

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