What is showrooming? Simply put it’s when consumers go into a high street shop and browse the products on offer but then go and buy online. 43% of UK consumers are now using showrooming. It’s frustrating for retailers but its here to stay and if you can’t fight it, join it. Here’s a great article providing retailers with some useful tips on how to make the best of showrooming. Tips range from having a digitally enabled store to providing customers with product reviews and ensuring that staff are knowledgeable on the products on offer.
Let us know if you have any tactics which you are using to combat showrooming.