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On-Trade = On Trend?

pub trends

As with all industries to be truly successful you need to stay ahead of the game. So what do you think the next big trend is for the pub industry?

We’ve seen brew pubs, gin palaces in the Victorian era as well as carverys in the 80s. The big trend at the moment is gastro with food pubs serving a wide range of options from value meals for families through to Michelin star meals at cosy countryside pubs.

So how do you identify what the next big thing will be? There are numerous ways to spot trends; one of the biggest is through social media. Sites such as Facebook and Twitter offer pubs an insight into their customers like never before. You can use these marketing tools to interact with your customers as well as attract new customers through promotions and offers. It’s never been easier to identify what promotions you should go for as EPoS and cloud accounting systems such as CounterBooks can offer you real time reports to enable you to spot sales trends quickly and make improved business decisions.

Don’t forget that customers want an overall good experience – the price has to right, the pub has to look good and service needs to be with a smile. I went to a pub recently in Cornwall who offered locally sourced gastro food in a great pub ambiance with local speciality ales and really friendly staff who knew our names by the end of our meal – a great pub experience.

To read more about how to stay ahead in the pub industry check out ontrade’s article: